Imitating the Imitation…

Would a Twinkie by any other name still taste as artificially sweet?

I stopped into the local deli on my way home today and spotted this while waiting on line. I ask you - does this product not look familiar? I mean, come ON - I haven't had one since I was a little kid, but I know a Twinkie when I see one.

The nerve Entenmann's has, putting out this "New!" Sponge Creme Cake product. A Twinkie, by description, IS a "Golden Sponge Cake with Creamy Filling." And giving it an expiration date on top of everything else - if you're going to rip something off, at least do it properly. Everyone knows Twinkie's never expire!

For shame, Entenmann's. For shame.