Sir Aloicious Edinborough Finkelstein III

Duane Reade Continues to Face Rape NYers

January 20th, 2010 Posted in Advertising, Bad Design, Branding, Consumerism, Design, Graphic Design, Gross, New York City, Typography, WTF is up with...

HAPPY NEW YEAR everyone!

In our first post for the new year, I'd like to bring to your attention a little thing that Duane Reade is doing to NYers. If you're not familiar with Duane Reade, it is a local pharmacy chain here in NYC in the same vain as CVS, Walgreens or Rite Aid. First of all let me say this, because I haven't said it before on Word Vomit, but Duane Reade sucks balls for their new hideous designs. They're logo is wretched and the new color palettes they've introduced makes me want to urinate on the Pantone color book that was given to their graphic designer(s).

With that being said, not only have they introduced pastels of doom, they had the nerve to re-do their Spending Rewards Program. This was the only shining thing about the store. In these uncertain economic times, us NYers have come to rely on DR's rewards system. For every dollar you spend, 1 point is given. For every 100 points you get a, $5 coupon is issued. This was good. Those things came in handy, because you could get about $10 every month or so from DR, if you spent enough and sometimes you could. We've come to rely on them. It was a nice gift. Clearly, they saw this and decided to ruin it. So to pay for their expesnive and sucky store remodeling and to pay those awful graphic designers who changed their look, they had to go say fuck you NY and then proceeded to rape us in the face.

They had a mandatory change to the new RewardsFlex program. So this is how it goes now:

For every dollar you spend, 2 points are given. Pretty cool.

For every 500 points you get, $5 coupon is given out to you. Wait what the fuck?!

I roughly had to spend $100 to get $5 back. Now I have to spend $500 to get $5 back? Are you fucking kidding me? I have to spend $500 in Duane Reade? Best Buy doesn't even have the balls to do that and they sell fucking tvs and other shit!

For once I am utterly appalled by this and I wanted to channel my Jewish brethren and write a stern letter of disapproval and vow never to shop in their store again, but then I said to myself, where the hell will I shop at 1:OOAM when I need something? Fuck. Trapped like mice in a cage. Sneaky bastards. They've cornered me with this horrible points system. Do you know how long you could go before you'd spend $500 in Duane Reade? You could go months before you saw a $5 coupon. I'd rather not use it now.

Thanks very, much Duane Reade. I've never willing gotten raped in the face before until now and I've got to tell you -- if you're gonna be raping people in the face like this was Ozwald Penitentiary at least have the decency to have Christopher Meloni around. Fuckers.

  1. One Response to “Duane Reade Continues to Face Rape NYers”

  2. By Rob on Feb 15, 2010

    I just found out that yeah you have to now spend $250 to receive $5 reward when it was only $100. Boy, Duane Reade is so on my list of store to avoid. I guess the higher up at Duane Reade think we're all moron.

    [Reply]

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