CEO
Troy story:
I grew up on a council estate, in a community where expectations were low and opportunities were fewer. In school, I was told I’d never amount to anything, and at times, I believed it. But I carried a fire inside me to prove everyone wrong. I went to university, not only to change my own life but to show that the doubts people had about me were misplaced.
After university, I became a PE teacher at the very same school where teachers had once doubted me. That was a full-circle moment for me—an achievement that made me realize that no matter where you start, it’s where you choose to go that matters.
Then came the travel. I had the privilege to explore America, Australia, and Southeast Asia, which opened my eyes to a world beyond what I knew. That’s when I realized there’s so much more to life than what we see in our immediate surroundings. I came back to the UK, eager to grow and learn, and joined a company that specializes in personal development, business masterminds, and teaching businesses how to close sales. It was here that I began to truly understand what it takes to run a successful business and what it means to level up in life.
Despite my newfound knowledge and experience, there was always a reason I put off starting my own business—lack of funds, “not the right time,” or “let me just learn a little more.” Truthfully, I was making excuses and living in my comfort zone.
Then everything changed in one moment.
I remember a training day where the task was to write down someone I loved and all the things I was grateful for about them. We were then told to call that person and share exactly what we had written.
I chose my mom. At first, my ego tried to talk me out of it—"Nah, I can’t do this." But I pushed through and dialed her number. At that moment, she was suffering from a serious lung disease (COPD) I broke down in tears during a 20-minute conversation, telling her everything I had never said in detail: how grateful I was for her, how much I loved her, and all the ways she shaped my life.
That was the first and last time I ever fully expressed my gratitude in that way.
The craziest part? Many others in the group didn’t make that call. Maybe it was fear, ego, or bad timing, but the reality hit me hard—what if I hadn’t called? What if I didn’t get the chance to say those things before it was too late?
A few weeks later, my mom passed away at a young age of 52, Her passing sent me in a downwards spiral and left our family shattered into pieces.
They say Pain is the fire that forges purpose; it's through struggle we discover our strength and drive.
The pain forced me to level up over time in ways I didn’t think were possible. I’ve achieved more this year than I have in my entire life, and I’ve turned my pain into purpose. There are days when I kick myself and think, "Why did it take so long?" But that’s life, right? Your toughest moments can push you into places of growth that you can never come back from.
The moral of this story is simple: You can either take action or live with regret. Since that day, I’ve lived by this mindset. Whatever I say I’m going to do, I do it—whether I succeed or fail. Every experience is a lesson, and each lesson is one step closer to the next win.
By taking action we have created an award winning sales agency where we focus on business growth, client relationships and making a positive impact .
Building a sales agency has not only been an incredible journey but also a chance to give back when it matters most. Last Christmas, we had the privilege of joining the Basket Brigade Birmingham to help feed 700 families in need. It was an honor to bring some holiday cheer to those facing tough times, ensuring they had a meal to share with loved ones over the festive season.
I share this story today because I want to motivate you.
Go for what you love, take the leap, and stop letting fear or doubt hold you back. Life is too short to live in regret.